Broadcast Campaigns
Master the art of creating, managing, and optimizing WhatsApp broadcast campaigns that engage your audience and drive real business results.
Campaign Types
Choose the right campaign type for your business goals
Promotional Campaigns
Best for: Marketing and sales
Announce sales, new products, or special offers
Examples:
- Flash sales
- Product launches
- Holiday promotions
- Discount codes
Transactional Campaigns
Best for: Customer service
Send order confirmations, shipping updates, and receipts
Examples:
- Order confirmations
- Shipping notifications
- Payment receipts
- Appointment reminders
Educational Campaigns
Best for: Content marketing
Share tips, tutorials, and valuable content
Examples:
- How-to guides
- Industry insights
- Product tutorials
- Best practices
Engagement Campaigns
Best for: Customer retention
Build relationships and gather feedback
Examples:
- Customer surveys
- Feedback requests
- Birthday wishes
- Thank you messages
Campaign Creation Process
Follow these steps to create successful broadcast campaigns
Define Your Campaign Goals
Set clear objectives and success metrics
Key Actions:
- Determine your campaign purpose (promotion, education, engagement)
- Set specific, measurable goals (open rate, click rate, conversions)
- Identify your target audience and segments
- Choose the right campaign type for your goals
Create Your Message Content
Write compelling and compliant messages
Key Actions:
- Craft attention-grabbing headlines
- Write clear, concise body text
- Include a strong call-to-action
- Ensure compliance with WhatsApp policies
- Add personalization tokens where appropriate
Select Your Audience
Choose the right contacts for your campaign
Key Actions:
- Filter contacts by demographics, behavior, or custom fields
- Create targeted segments for better results
- Test with a small group first
- Review and confirm your contact list
Schedule and Send
Optimize timing and delivery
Key Actions:
- Choose the best time to send based on your audience
- Schedule your campaign for optimal delivery
- Set up automated follow-up sequences
- Monitor delivery status in real-time
Analyze and Optimize
Track performance and improve results
Key Actions:
- Monitor key metrics (delivery rate, open rate, engagement)
- A/B test different message formats and timings
- Gather feedback from recipients
- Optimize future campaigns based on insights
Best Practices
Proven strategies to maximize your campaign success
Personalize Your Messages
Use contact names and relevant information to make messages feel personal and engaging.
💡 Use merge tags like {{name}} and {{company}} for personalization
Keep Messages Concise
WhatsApp users prefer short, direct messages. Keep your content clear and to the point.
💡 Aim for 2-3 sentences maximum for promotional messages
Include Clear CTAs
Always include a clear call-to-action that tells recipients what to do next.
💡 Use action words like "Shop now", "Learn more", or "Get started"
Respect Opt-out Preferences
Always honor unsubscribe requests and provide easy opt-out options.
💡 Include "Reply STOP to unsubscribe" in promotional messages
Test Before Sending
Always test your campaigns with a small group before sending to your full audience.
💡 Send test messages to yourself and team members first
Monitor and Respond
Be ready to respond to replies and engage with your audience.
💡 Set up automated responses for common questions
Ready to Create Your First Campaign?
Start building engaging broadcast campaigns that drive real business results.